The recently launched online shopping mall of Lee Eun, a former member of the girl band Chakra, is seeking to advance to China as the first shopping mall opened by a Korean celebrity.
Sales are brisk at the shopping mall "Euni," which has posted a three-fold sales increase in recent days. Singer-turned-actress Lee recently visited China for inspections to launch her business.
She said, "Never did I imagine advancing abroad, but I decided to expand my business upon the advice of a relative living in China. I want to further promote the Hallyu boom as a businesswoman and later return as a performer."